Accelerating Lead Generation with Jsonify

Introduction

Helicone (YC W23) is a leading platform for LLM observability and engineering, empowering AI-driven applications with real-time logging, actionable analytics, and seamless optimization. As an innovative solution provider, Helicone sought a scalable and efficient method to automate lead generation by extracting valuable data from external sources, enhancing its outreach strategy and accelerating business growth. Previously reliant on manual data scraping, Helicone turned to Jsonify to automate and optimize this process, freeing up valuable internal resources.

Challenges

Before Jsonify, Helicone faced inefficiencies in data extraction for sales outreach. The team previously employed contractors at \$20 per hour to manually scrape and compile lists of venture-backed companies from directories like Y Combinator’s startup database. This method was slow, labor-intensive, and prone to inconsistencies, limiting the team’s ability to scale its outbound efforts effectively.

"Previously, we had someone doing or paying a contractor \$20 an hour for manual scraping, which just took forever. Jsonify completely automated that process and freed them up for more valuable tasks," said Cole Gottdank, Co-Founder of Helicone.

Objectives

To streamline their lead generation efforts, Helicone sought to:

• Automate the extraction of VC-backed company lists from sources like Y Combinator’s directory.

• Capture relevant LinkedIn profiles of founders for targeted outreach.

• Reduce reliance on manual labor, lowering costs and improving efficiency.

• Scale their outbound sales processes without sacrificing data accuracy.

Solution

Jsonify provided Helicone with a powerful and scalable data extraction solution, eliminating the need for manual scraping. The platform enabled Helicone to:

• Automatically extract venture-backed company data, including LinkedIn profiles, for precise targeting.

• Implement tailored workflows, allowing seamless integration with existing sales tools like Clay.

• Quickly adapt and refine processes with Jsonify’s responsive support team.

"I worked with the Jsonify team to set up the workflow, and while there was a bit of a learning curve initially, their team helped me build it out and now I can run it independently whenever I need," said Gottdank.

Results

Jsonify delivered measurable benefits for Helicone, including:

• Cost Reduction: Saved approximately $500 per week compared to manual scraping costs.

• Time Efficiency: Reduced data collection time from one week to a completely automated, hands-off workflow.

• Scalability: Allowed Helicone to generate and enrich lead lists more effectively for outreach efforts.

"Jsonify has saved us a lot of time and money. What previously took a week of manual labor can now be done automatically, allowing us to focus on more strategic tasks," Gottdank added.

Unexpected Benefits

Beyond its primary use case, Jsonify introduced new opportunities for Helicone. The platform proved effective in additional content research initiatives, such as extracting data from competitor documentation to automate comparison blog posts. Though initially considered outside Jsonify’s scope, the team discovered that Jsonify could effectively support such data-intensive tasks.

"I initially used Jsonify for lead generation, but I also tested it for extracting competitor documentation for automated blog writing. It worked surprisingly well," said Gottdank.

Conclusion

Jsonify has transformed Helicone’s data collection and lead generation efforts, significantly improving efficiency and scalability. By automating previously manual tasks, Jsonify has enabled Helicone to allocate resources more effectively and accelerate its outbound sales efforts.

To learn how Jsonify can help your business streamline operations and achieve similar results, visit jsonify.com.