Case Study: Redefining Sales Prospecting with Jsonify

Introduction

PassPass, a consumer discounts app, connects thousands of small businesses with consumers across the United States. The app allows users to access exclusive deals and discounts for a $5 monthly membership, fostering loyalty to local businesses while providing value to customers. While PassPass had a clear vision and a growing user base, the company needed a scalable solution to streamline their data collection for business outreach and market analysis.

Challenges

PassPass relied on traditional methods of collecting business data for outreach, including manual scraping and first-layer data from sources like Google Maps. While effective initially, this process proved time-consuming, costly, and inefficient when scaling to new markets. Identifying potential business partners on platforms like Yelp and Groupon and collecting additional insights, such as owner contact details, required significant manual intervention.

As Quinn Vollmert, VP of Business Operations at PassPass, explained, “Our previous method was very brute force—we’d rely on contractors to manually gather and clean data. We needed a solution that could streamline the process and provide actionable insights more efficiently.” PassPass sought a tool that could automate deeper layers of data collection and provide a more scalable workflow.

Objectives

To enhance their data collection processes, PassPass aimed to:

• Automate the discovery of potential business partners across multiple platforms.

• Extract clean, actionable data that could feed directly into their workflows.

• Reduce the cost and time associated with manual data scraping.

• Enable a non-technical team to leverage a robust, user-friendly data solution.

Solution

Jsonify provided PassPass with the advanced capabilities needed to streamline their data collection process. With its AI-powered scraping and data organization tools, Jsonify enabled PassPass to identify businesses on platforms like Yelp and Groupon, collect key details, and organize them into actionable datasets.

One of the standout features for PassPass was Jsonify’s intuitive interface, which catered to both technical and non-technical users. “For someone like me, who isn’t technical, Jsonify’s interface made it easy to understand and use,” said Vollmert. The team also benefited from personalized support, with Jsonify’s representatives assisting in building workflows tailored to PassPass’ unique use cases.

Jsonify’s ability to perform multi-layered data collection stood out as a key differentiator. By integrating AI agents, PassPass could go beyond basic scraping to uncover deeper insights about businesses, saving time and reducing dependency on manual processes.

Results

Implementing Jsonify resulted in measurable improvements for PassPass:

• Cost Efficiency: Reduced data collection costs by up to 75%, lowering the cost per contact from $2 to $0.50.

• Time Savings: Streamlined market analysis processes, enabling faster identification of business opportunities.

• Scalability: Enabled the team to templatize workflows for use across multiple markets.

“Jsonify has helped us build the right toolset to execute our market outreach efficiently,” Vollmert noted. By automating previously manual tasks, the team could focus on higher-value activities, such as strategy and partnership development.

Unexpected Benefits

Jsonify’s impact extended beyond operational improvements. According to Vollmert, the platform opened new possibilities for how PassPass approached AI-driven data collection. “It broadened our perspective on what’s possible with AI,” he said. Jsonify not only addressed immediate needs but also inspired future projects that leverage advanced data capabilities.

Conclusion

Jsonify transformed PassPass’ data collection and market analysis processes, enabling the team to scale efficiently while reducing costs. The platform’s intuitive interface, AI-driven capabilities, and exceptional support made it a valuable partner for the growing startup. With Jsonify, PassPass is better equipped to expand its network of business partners and provide even greater value to its users.

To learn how Jsonify can help your business streamline operations and achieve similar results, visit jsonify.com.