What is Jsonify

The short version

Jsonify is a competitive intelligence platform. It deploys AI-powered data agents that continuously visit public websites and apps, extract specific data points, and deliver structured datasets to your team — automatically, on a schedule, with no manual work.

Think of it as having a team of analysts who monitor every competitor website, every day, and deliver a clean spreadsheet of exactly the data you need.

Who uses Jsonify

Jsonify is built for enterprise teams that need ongoing visibility into competitive markets:

• Pricing teams who need to track competitor pricing across hundreds of products and geographies
• Category managers monitoring assortment changes, new product launches, and promotional activity
• Market intelligence teams building datasets of competitor positioning, features, and offers
• Strategy teams who need structured data on market dynamics to inform decisions

What makes it different from web scraping

Traditional web scraping is a development project. You write code to extract data from specific page structures, and when those structures change, your code breaks. Maintaining scrapers is a full-time engineering job.

Jsonify uses AI data agents instead of hard-coded scrapers. These agents understand page content semantically — they can navigate sites, interpret layouts, handle dynamic content, and adapt when page structures change. You describe what data you want, not how to extract it.

What kind of data

Jsonify monitors publicly available information across websites and apps. Common use cases include:

• Pricing data — product prices, promotional prices, bundle offers, tiered pricing
• Product data — catalogs, specifications, availability, new launches
• Market signals — competitor positioning changes, new market entrants, feature updates
• Review and sentiment data — customer reviews, ratings, sentiment across platforms
• Quote and offer data — insurance quotes, utility tariffs, subscription pricing from competitor journeys

Two products

Jsonify offers two products that cover different types of competitive intelligence:

Radar monitors public web pages continuously. It reads product pages, category listings, and promotional content across competitor sites and delivers structured datasets daily. Best for tracking pricing, catalogs, promotions, and market signals.

Benchmark simulates competitor quote journeys. It fills out forms, configures products, and extracts the actual pricing and offer structures that competitors show to customers. Best for insurance, utilities, telecoms, and any market where pricing requires interaction.

How data is delivered

Jsonify delivers data in the format your team already works with:

• Dashboard with alerts and visualizations
• Google Sheets (live-updating)
• CSV and Excel exports
• API access for integration with internal systems
• Webhook notifications for real-time alerts

Getting started

Most teams start with a focused pilot — monitoring a specific set of competitors or product categories in one geography. Jsonify handles the setup, and you start receiving structured data within days. See pricing for details on how deployments are scoped.