Insurance
Understand how insurance products are priced, bundled, and sold across real customer journeys — automatically.
Compare competitor pricing and coverage across markets
Identify inconsistencies between advertised and quoted pricing
Monitor how offers change over time
Validate product positioning and messaging
Support pricing reviews and strategy planning
Track pricing, coverage, and offer structures across competitors, products, and markets.
Jsonify helps insurance teams understand how products are presented and priced across public digital channels. Using autonomous agents, we simulate real customer journeys through insurer and comparison websites, extracting structured data on premiums, coverage, excesses, add-ons, and eligibility rules. The result is a continuously updated, comparable view of the market — without manual testing or brittle scripts.
This is used by pricing, product, and strategy teams to monitor market movement, benchmark competitiveness, and validate changes before they impact performance.
See exactly how competitors price, bundle, and position insurance products across real quote flows.
Jsonify Benchmark simulates real insurance quote journeys using configurable customer profiles (e.g. age, location, risk factors). We navigate public quote flows end-to-end and extract structured offer data, allowing teams to compare premiums, coverage options, add-ons, and pricing logic side by side. Because this is based on live journeys, it reflects how customers actually experience the market — not simplified or outdated rate cards.
This enables insurers to identify pricing gaps, inconsistencies, and competitive shifts as they happen.










