Retail
Acquire competitor insights from European retailers.
Gain insights on competitor promotions, placements, and tactics — automated data collection for strategic advantage
What competitor sources do we read?
Our monitoring solution gathers structured data from leading European e-commerce grocery and retail websites, including Aldi, Lidl, Rewe, Euroshop, and DM. This comprehensive data collection focuses on competitor trade promotion strategies, shelf placements, and in-store merchandising tactics. By analyzing 12 distinct sources, we ensure a robust and competitive overview of market dynamics.
100x faster
than manual data collection
What competitor trade promotion data does it find?
The normalized dataset features crucial columns such as Source, Product, Price, Original Price, Stock Status, Shelf Placement, Promotion, and Last Updated. This structured data allows for precise tracking of promotional activities and shelf placements, enabling businesses to make informed decisions based on real-time insights.
90%
faster than manual audits.
Understanding the competitor trade promotion analysis dataset
Utilizing advanced dashboard widgets, our platform provides insightful visualizations, including a bar chart for Top 5 Retailers by Trade Promotion Frequency and a line graph for Monthly Trends in Shelf Placement Changes. Other widgets like the Promotion Type Distribution donut and Current Trade Promotions by Retailer table help users dissect competitor strategies effectively. With 12 widgets in total, users can easily navigate through critical data points.
20+
ANALYTICS AND REPORTING TOOLS INCLUDED
When do we get competitor trade promotion alerts?
Stay informed with our single enabled alert rule that notifies you of significant changes in competitor promotions or shelf placements. This ensures you never miss critical updates that could impact your strategic positioning in the market. Timely alerts enhance your decision-making capabilities.
95%
REDUCED MANUAL CHECKS
Where does competitor trade promotion data go?
Our monitoring solution seamlessly integrates with various platforms, including API, Google Sheets, Salesforce, and Email, allowing for easy data export and collaboration. With these integrations, you can streamline your data analysis processes and enhance your operational efficiency.
100+
SERVICES TO CONNECT
INITIAL DEPLOYMENT
Limited-scope pilot
You can get started with free test data instantly!
Exact pilot scope and pricing depends on the geographic ranges and data breadth.
Most teams land around €3,000/month for these scoped deployments.
FAQ
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