Food & Beverage
Food Trend & Launch Tracker
Uncover emerging food trends and competitor launches globally — automated insights without the manual hassle
What food trend sources do we read?
Our Food Trend & Launch Tracker monitors 12 key sources, including Food Business News, The Grocer, Food Navigator, Mintel, and Innova Market Insights. These platforms provide real-time insights into emerging food trends and competitor product launches, focusing on columns like Product, Launch Type, and Stock Status. By aggregating data from these trusted sources, you can stay ahead of the competition and identify new opportunities in the food industry.
100x faster
than manual data collection
What food trend data does it find?
The structured dataset includes vital columns such as id, Source, Product, Launch Type, Price, and Stock Status. This normalized dataset allows for comprehensive tracking of new food products and emerging flavor trends, ensuring you have the most relevant information at your fingertips. The Last Updated and Notes columns further enhance your ability to analyze trends and make informed decisions.
90%
faster than manual audits.
Understanding the food trend dataset
Our dashboard features 12 insightful widgets designed for in-depth analysis of food trends and product launches. For instance, the 'Emerging Flavor Trends Over Time' line chart visualizes shifts in consumer preferences, while the 'Top 5 Ingredients in New Products' bar chart highlights key ingredients driving innovation. Additionally, the 'Competitor Activity Ranking' horizontal bar widget offers a quick overview of market dynamics, allowing you to benchmark against your rivals.
20+
ANALYTICS AND REPORTING TOOLS INCLUDED
When do we get food trend alerts?
You can set up real-time alerts to notify you of significant food trend changes or competitor product launches, ensuring you never miss critical updates. Currently, we offer one enabled alert rule that can be tailored to your specific needs. This proactive approach keeps you informed and ready to respond to market shifts as they happen.
95%
REDUCED MANUAL CHECKS
Where does food trend data go?
Our Food Trend & Launch Tracker seamlessly integrates with various platforms, including API, BigQuery, and Email, allowing you to easily incorporate the data into your existing workflows. With these integrations, you can automate data retrieval and analysis, streamlining your operations and enhancing decision-making. This flexibility ensures that you can access critical insights wherever you need them.
100+
SERVICES TO CONNECT
INITIAL DEPLOYMENT
Limited-scope pilot
You can get started with free test data instantly!
Exact pilot scope and pricing depends on the geographic ranges and data breadth.
Most teams land around €3,000/month for these scoped deployments.
FAQ
USECASES
