Gather competitor ad spend and launch timelines

Data sources

What advertising sources do we read?

Our monitoring solution aggregates competitive advertising spend and campaign details from 12 reputable sources, including Ad Age, Econsultancy, Nielsen, SEMrush, and Market Research. These platforms provide valuable insights into various aspects of advertising, such as Media Spend, Campaign, and Launch Date. By tracking data from these sources, you gain a comprehensive view of your competitors' advertising strategies and market positioning.

Adage Econsultancy Nielsen Ad Age SEMrush Market Research

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What it finds

What advertising data does it find?

The structured data we compile includes key columns such as Source, Brand, Media Spend, Channels, and Creative Type. This normalized dataset allows for in-depth analysis of advertising trends, campaign effectiveness, and budget allocation across different channels. With this data, you can make informed decisions based on actual market behaviors and competitor actions.

Source Brand Media Spend Channels Creative Type

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When do we get advertising alerts?

Stay updated with our enabled alert rules that notify you of significant changes in competitive advertising activities. Receive instant alerts via email when new product launches or major campaign updates occur, ensuring you never miss critical industry developments. This proactive approach helps you stay ahead in the competitive landscape.

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Where does advertising data go?

Our monitoring solution seamlessly integrates with various platforms, including API, Google Sheets, Snowflake, and Email. With these integrations, you can easily export and share data, enhancing collaboration and analysis across your organization. This flexibility allows you to incorporate competitive insights into your existing workflows effortlessly.

API Google Sheets Snowflake Email

FAQ

Frequently asked questions

Is Jsonify just a web scraping tool?

No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis.

How often is the data updated?

Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected.

What sources are covered for this use case?

Our monitoring solution aggregates competitive advertising spend and campaign details from 12 reputable sources, including Ad Age, Econsultancy, Nielsen, SEMrush, and Market Research. These platforms ...

Where does the extracted data go?

Our monitoring solution seamlessly integrates with various platforms, including API, Google Sheets, Snowflake, and Email. With these integrations, you can easily export and share data, enhancing colla...

Can I customize which data fields are extracted?

Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters.

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