Retail
Gather competitor event and campaign insights.
Gain insights into competitor events and promotions — automated data collection for strategic advantage
SOURCES
What retail competitor sources do we read?
We continuously monitor competitor seasonal events and promotional campaigns from leading global retail websites such as ASOS, John Lewis, Marks & Spencer, Boots, and Waitrose. Our structured data collection focuses on key aspects like Product, Price, Original Price, Stock Status, and Promotion to provide a comprehensive view of the competitive landscape. This allows businesses to stay informed about the latest marketing strategies employed by their rivals.
100x faster
than manual data collection
DATASET
What retail competitor data does it find?
Our normalized dataset includes essential columns such as id, Source, Product, Price, Original Price, Stock Status, Category, Rating, and Reviews. This structured data enables users to analyze competitor offerings effectively and make informed decisions based on real-time insights. The Last Updated column ensures that the information remains current and relevant for strategic planning.
90%
faster than manual audits.
ANALYTICS
Understanding the retail competitor analysis dataset
The dashboard features 12 insightful widgets designed to visualize competitor campaign data. Key metrics include Total Competitor Campaigns Monitored, Promotional Campaign Distribution by Retailer, and Seasonal Event Frequency Over Time, which help users understand market dynamics. Additional widgets like Top 5 Retailers by Loyalty Program Offerings and Recent Competitor Promotions provide actionable insights for optimizing marketing strategies.
20+
ANALYTICS AND REPORTING TOOLS INCLUDED
NOTIFICATIONS
When do we get retail competitor alerts?
We have enabled 1 alert rule to keep you informed about significant changes in competitor promotional activities. This ensures that you receive timely notifications about new campaigns or shifts in loyalty program mechanics, allowing you to adapt your strategies accordingly. Stay ahead of the competition by being alerted to critical updates in real-time.
95%
REDUCED MANUAL CHECKS
INTEGRATIONS
Where does retail competitor data go?
Our solution seamlessly integrates with popular platforms like API, Snowflake, and Google Sheets, enabling easy data export and analysis. With these integrations, you can effortlessly incorporate competitor insights into your existing workflows and reporting systems. This flexibility ensures that your team can leverage structured data for strategic decision-making without disruption.
100+
SERVICES TO CONNECT
INITIAL DEPLOYMENT
Limited-scope pilot
You can get started with free test data instantly!
Exact pilot scope and pricing depends on the geographic ranges and data breadth.
Most teams land around €3,000/month for these scoped deployments.
"Jsonify has saved us thousands of hours of manual data collection. The core AI data platform is powerful and versatile, automating nearly every process we need."
Cole Gottdank
Co-Founder, Helicone, YC W23
FAQ
Is Jsonify just a web scraping tool?
No. Jsonify is a market intelligence platform that collects publicly available web data and then processes, normalizes, and analyzes it to produce structured insights. While Jsonify uses automated agents to access public webpages and documents, the core value of the platform lies in what happens after collection: extracting structured product and price data, matching it to real SKUs, tracking changes over time, and delivering analytics through dashboards, exports, and APIs. Jsonify does not simply retrieve raw webpages. It transforms publicly accessible information into actionable intelligence for business use, under customer-defined instructions and compliance controls.
What kind of data can Jsonify collect?
Jsonify collects publicly available product and market data from the web, such as product listings, prices, availability signals, menus, catalogs, and related commercial information. This includes data from retailers, ecommerce sites, marketplaces, venues, and other public sources relevant to market visibility and competitive analysis.
How does Jsonify turn raw web data into something usable?
After collecting data, Jsonify extracts structured information, normalizes inconsistent naming, and matches it to real products or SKUs. The platform then aggregates and analyzes this data over time, making it usable through dashboards, charts, exports, or APIs — rather than leaving you with raw pages or unstructured text.
What makes Jsonify different from basic scraping or monitoring tools?
Most tools either collect raw data or monitor individual pages. Jsonify goes further by operating at scale across many sources, handling messy real-world data, matching it to product catalogs, and delivering analytics that answer business questions like coverage, pricing, and competitive presence — not just “what changed on a page.”
What kinds of use cases does Jsonify support?
Jsonify is used for market visibility and competitive intelligence use cases such as tracking product presence, pricing, and availability across markets; monitoring launches and distribution gaps; benchmarking competitors; and understanding how products are represented across channels and geographies.
How do teams actually use the outputs?
Teams use Jsonify through interactive dashboards in Jsonify Studio, scheduled exports (CSV or Excel), or APIs that feed internal BI tools and workflows. This allows insights to be shared across trade marketing, sales, category management, ecommerce, and analytics teams.
How quickly can Jsonify be set up?
Jsonify does not rely on rigid templates or manual page configuration. Once target sources and products are defined, data collection and analysis can begin quickly, with initial results often available in days rather than months. Coverage and update frequency can then be expanded over time.
USECASES
