Retail
Global Private Brand Innovation Tracker
Access global private brand insights and innovation trends — automated intelligence that outpaces manual research efforts
What private brand sources do we read?
Our Global Private Brand Innovation Tracker monitors vital data from 12 key sources, including Euromonitor, Mintel, Innova Market Insights, Packaging Strategies, and Private Label Innovation. By focusing on competitor product websites and supply chain partner intelligence portals, we capture insights on private brand formulation and packaging innovations. The data tracked includes product details such as Size, Price, Stock Status, and Ratings, providing a comprehensive view of the market landscape.
100x faster
than manual data collection
What private brand data does it find?
The structured dataset features essential columns like id, Source, Product, Size, Price, Original Price, Stock Status, and Rating. This normalized dataset allows for in-depth analysis of private brand innovations, making it easier to identify trends and shifts in consumer preferences. By organizing the data effectively, users can quickly access and interpret critical information about private label products.
90%
faster than manual audits.
Understanding the private brand dataset
Our dashboard includes 12 insightful widgets designed to visualize private brand innovation data effectively. Key widgets like the Total Innovations Detected metric, Market Share by Competitor pie chart, and Innovation Trends Over Time line graph provide users with clear insights into market dynamics. Additionally, the Top 5 Private Brand Formulations bar chart and Distribution of Product Categories donut chart allow for a detailed comparison of product offerings.
20+
ANALYTICS AND REPORTING TOOLS INCLUDED
When do we get private brand alerts?
Stay informed with our single enabled alert rule, which ensures you receive timely notifications about significant changes in private brand innovations. Whether it's a new product launch or a shift in market trends, our alert system keeps you updated. This proactive approach allows businesses to respond swiftly to emerging opportunities in the private brand sector.
95%
REDUCED MANUAL CHECKS
Where does private brand data go?
Our Global Private Brand Innovation Tracker seamlessly integrates with API, Snowflake, and Email systems, facilitating smooth data flow and accessibility. With these integrations, users can easily incorporate insights into their existing workflows and analytics platforms. This ensures that critical private brand data is always at your fingertips, enhancing decision-making processes.
100+
SERVICES TO CONNECT
INITIAL DEPLOYMENT
Limited-scope pilot
You can get started with free test data instantly!
Exact pilot scope and pricing depends on the geographic ranges and data breadth.
Most teams land around €3,000/month for these scoped deployments.
FAQ
USECASES
