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Retail

Home Improvement Competitor Data

Leroy Merlin
Castorama
Brico Dépôt

Unlock real-time insights on competitor pricing and promotions — automated intelligence for smarter home improvement strategies

Request a demo

See an example

SOURCES

SOURCES

DATASET

DATASET

ANALYSIS

ANALYSIS

NOTIFICATIONS

NOTIFICATIONS

INTEGRATIONS

INTEGRATIONS

SOURCES

DATASET

ANALYSIS

NOTIFICATIONS

INTEGRATIONS

SOURCES

SOURCES

SOURCES

What home improvement sources do we read?

Our monitoring solution aggregates competitor pricing and promotional data from 12 key sources, including Leroy Merlin, Castorama, Brico, Bricorama, and Amazon. By tracking essential metrics such as product pricing, stock status, and customer reviews, businesses can gain a comprehensive view of the competitive landscape in the home improvement sector. This real-time intelligence allows for informed decision-making and strategic planning.

100x faster

than manual data collection

DATASET

DATASET

DATASET

What home improvement data does it find?

The structured dataset includes crucial columns such as Product, Price, Original Price, Stock Status, Rating, and Reviews. This normalized dataset provides granular insights into competitor offerings, enabling businesses to analyze pricing strategies and product availability effectively. By leveraging this data, companies can stay ahead in the competitive home improvement market.

90%

faster than manual audits.

ANALYTICS

ANALYTICS

ANALYTICS

Understanding the home improvement dataset

Our dashboard features 12 dynamic widgets designed to visualize competitor data effectively. Key widgets include the Total Products Tracked metric for overall visibility, a Market Share by Retailer pie chart for competitive positioning, and an Average Price Trend line chart to monitor pricing fluctuations over the last 30 days. These analytical tools empower businesses to identify trends and make data-driven decisions.

20+

ANALYTICS AND REPORTING TOOLS INCLUDED

NOTIFICATIONS

NOTIFICATIONS

NOTIFICATIONS

When do we get home improvement alerts?

Stay informed with our enabled alert rules, which notify you of significant changes in competitor pricing and promotional activities. This single alert rule ensures that you are immediately updated on critical market shifts, allowing for timely responses to competitor actions. Tailored notifications help you maintain a competitive edge in the home improvement industry.

95%

REDUCED MANUAL CHECKS

INTEGRATIONS

INTEGRATIONS

INTEGRATIONS

Where does home improvement data go?

Our monitoring solution seamlessly integrates with API, Snowflake, and Email, providing flexibility in data management and reporting. With these integrations, businesses can easily access and utilize the competitor data in their existing workflows. This capability enhances collaboration and ensures that insights are readily available to inform strategic decisions.

100+

SERVICES TO CONNECT

INITIAL DEPLOYMENT

Limited-scope pilot

Try it now

Try it now

You can get started with free test data instantly!

Exact pilot scope and pricing depends on the geographic ranges and data breadth.

Most teams land around €3,000/month for these scoped deployments.

"Jsonify has saved us thousands of hours of manual data collection. The core AI data platform is powerful and versatile, automating nearly every process we need."

Cole Gottdank

Co-Founder, Helicone, YC W23

"Jsonify has saved us thousands of hours of manual data collection. The core AI data platform is powerful and versatile, automating nearly every process we need."

Cole Gottdank

Co-Founder, Helicone, YC W23

"Jsonify has saved us thousands of hours of manual data collection. The core AI data platform is powerful and versatile, automating nearly every process we need."

Cole Gottdank

Co-Founder, Helicone, YC W23

FAQ

Frequently asked questions

Frequently asked questions

Frequently asked questions

Everything you need to know about getting started with Jsonify.

You may also be interested in the specific legal FAQ, or more questions specifically about the Radar and Benchmark products.

Still got questions? Contact us and we'll be happy to help!

Everything you need to know about getting started with Jsonify.

You may also be interested in the specific legal FAQ, or more questions specifically about the Radar and Benchmark products.

Still got questions? Contact us and we'll be happy to help!

Everything you need to know about getting started with Jsonify.

You may also be interested in the specific legal FAQ, or more questions specifically about the Radar and Benchmark products.

Still got questions? Contact us and we'll be happy to help!

Is Jsonify just a web scraping tool?

No. Jsonify is a market intelligence platform that collects publicly available web data and then processes, normalizes, and analyzes it to produce structured insights. While Jsonify uses automated agents to access public webpages and documents, the core value of the platform lies in what happens after collection: extracting structured product and price data, matching it to real SKUs, tracking changes over time, and delivering analytics through dashboards, exports, and APIs. Jsonify does not simply retrieve raw webpages. It transforms publicly accessible information into actionable intelligence for business use, under customer-defined instructions and compliance controls.

What kind of data can Jsonify collect?

Jsonify collects publicly available product and market data from the web, such as product listings, prices, availability signals, menus, catalogs, and related commercial information. This includes data from retailers, ecommerce sites, marketplaces, venues, and other public sources relevant to market visibility and competitive analysis.

How does Jsonify turn raw web data into something usable?

After collecting data, Jsonify extracts structured information, normalizes inconsistent naming, and matches it to real products or SKUs. The platform then aggregates and analyzes this data over time, making it usable through dashboards, charts, exports, or APIs — rather than leaving you with raw pages or unstructured text.

What makes Jsonify different from basic scraping or monitoring tools?

Most tools either collect raw data or monitor individual pages. Jsonify goes further by operating at scale across many sources, handling messy real-world data, matching it to product catalogs, and delivering analytics that answer business questions like coverage, pricing, and competitive presence — not just “what changed on a page.”

What kinds of use cases does Jsonify support?

Jsonify is used for market visibility and competitive intelligence use cases such as tracking product presence, pricing, and availability across markets; monitoring launches and distribution gaps; benchmarking competitors; and understanding how products are represented across channels and geographies.

How do teams actually use the outputs?

Teams use Jsonify through interactive dashboards in Jsonify Studio, scheduled exports (CSV or Excel), or APIs that feed internal BI tools and workflows. This allows insights to be shared across trade marketing, sales, category management, ecommerce, and analytics teams.

How quickly can Jsonify be set up?

Jsonify does not rely on rigid templates or manual page configuration. Once target sources and products are defined, data collection and analysis can begin quickly, with initial results often available in days rather than months. Coverage and update frequency can then be expanded over time.

Is Jsonify just a web scraping tool?

No. Jsonify is a market intelligence platform that collects publicly available web data and then processes, normalizes, and analyzes it to produce structured insights. While Jsonify uses automated agents to access public webpages and documents, the core value of the platform lies in what happens after collection: extracting structured product and price data, matching it to real SKUs, tracking changes over time, and delivering analytics through dashboards, exports, and APIs. Jsonify does not simply retrieve raw webpages. It transforms publicly accessible information into actionable intelligence for business use, under customer-defined instructions and compliance controls.

What kind of data can Jsonify collect?

Jsonify collects publicly available product and market data from the web, such as product listings, prices, availability signals, menus, catalogs, and related commercial information. This includes data from retailers, ecommerce sites, marketplaces, venues, and other public sources relevant to market visibility and competitive analysis.

How does Jsonify turn raw web data into something usable?

After collecting data, Jsonify extracts structured information, normalizes inconsistent naming, and matches it to real products or SKUs. The platform then aggregates and analyzes this data over time, making it usable through dashboards, charts, exports, or APIs — rather than leaving you with raw pages or unstructured text.

What makes Jsonify different from basic scraping or monitoring tools?

Most tools either collect raw data or monitor individual pages. Jsonify goes further by operating at scale across many sources, handling messy real-world data, matching it to product catalogs, and delivering analytics that answer business questions like coverage, pricing, and competitive presence — not just “what changed on a page.”

What kinds of use cases does Jsonify support?

Jsonify is used for market visibility and competitive intelligence use cases such as tracking product presence, pricing, and availability across markets; monitoring launches and distribution gaps; benchmarking competitors; and understanding how products are represented across channels and geographies.

How do teams actually use the outputs?

Teams use Jsonify through interactive dashboards in Jsonify Studio, scheduled exports (CSV or Excel), or APIs that feed internal BI tools and workflows. This allows insights to be shared across trade marketing, sales, category management, ecommerce, and analytics teams.

How quickly can Jsonify be set up?

Jsonify does not rely on rigid templates or manual page configuration. Once target sources and products are defined, data collection and analysis can begin quickly, with initial results often available in days rather than months. Coverage and update frequency can then be expanded over time.

Is Jsonify just a web scraping tool?

No. Jsonify is a market intelligence platform that collects publicly available web data and then processes, normalizes, and analyzes it to produce structured insights. While Jsonify uses automated agents to access public webpages and documents, the core value of the platform lies in what happens after collection: extracting structured product and price data, matching it to real SKUs, tracking changes over time, and delivering analytics through dashboards, exports, and APIs. Jsonify does not simply retrieve raw webpages. It transforms publicly accessible information into actionable intelligence for business use, under customer-defined instructions and compliance controls.

What kind of data can Jsonify collect?

Jsonify collects publicly available product and market data from the web, such as product listings, prices, availability signals, menus, catalogs, and related commercial information. This includes data from retailers, ecommerce sites, marketplaces, venues, and other public sources relevant to market visibility and competitive analysis.

How does Jsonify turn raw web data into something usable?

After collecting data, Jsonify extracts structured information, normalizes inconsistent naming, and matches it to real products or SKUs. The platform then aggregates and analyzes this data over time, making it usable through dashboards, charts, exports, or APIs — rather than leaving you with raw pages or unstructured text.

What makes Jsonify different from basic scraping or monitoring tools?

Most tools either collect raw data or monitor individual pages. Jsonify goes further by operating at scale across many sources, handling messy real-world data, matching it to product catalogs, and delivering analytics that answer business questions like coverage, pricing, and competitive presence — not just “what changed on a page.”

What kinds of use cases does Jsonify support?

Jsonify is used for market visibility and competitive intelligence use cases such as tracking product presence, pricing, and availability across markets; monitoring launches and distribution gaps; benchmarking competitors; and understanding how products are represented across channels and geographies.

How do teams actually use the outputs?

Teams use Jsonify through interactive dashboards in Jsonify Studio, scheduled exports (CSV or Excel), or APIs that feed internal BI tools and workflows. This allows insights to be shared across trade marketing, sales, category management, ecommerce, and analytics teams.

How quickly can Jsonify be set up?

Jsonify does not rely on rigid templates or manual page configuration. Once target sources and products are defined, data collection and analysis can begin quickly, with initial results often available in days rather than months. Coverage and update frequency can then be expanded over time.

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Let’s turn the web into your structured advantage.

See how Jsonify turns public web and app data into structured, decision-ready insights.

Get started now

Let’s turn the web into your structured advantage.

See how Jsonify turns public web and app data into structured, decision-ready insights.

Get started now

Let’s turn the web into your structured advantage.

See how Jsonify turns public web and app data into structured, decision-ready insights.

Get started now