Use cases FMCG & Retail FMCG Competitor Pricing & Promotions Monitoring
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FMCG Competitor Pricing & Promotions Monitoring

Automate tracking of competitor prices, promotional mechanics, and discount cycles across retailers - so your trade marketing team stops finding out about competitor promotions after they've already run.

Amazon
eBay
Currys
+ more sources
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50+

Sources monitored

8+

Data fields extracted

Daily

Update cadence

Data sources

What retail sources do we monitor?

Jsonify tracks competitor pricing and promotional activity across major grocery retailers, convenience chains, and online platforms. Monitor any retailer in any market - coverage spans UK, Europe, and beyond.

Tesco Carrefour Sainsbury's Lidl Amazon Fresh
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What it finds

What FMCG pricing and promotions data does it find?

The structured dataset captures Product, Brand, Retailer, Regular Price, Promotional Price, Discount Depth, Promotion Mechanic (e.g. BOGOF, multi-buy, price-marked pack), Start/End Date, and Stock Status. Track the full shape of a competitor's promotional calendar, not just today's price.

Price Original Price Stock Status Last Updated
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When do you get promotions alerts?

Alerts fire the moment a competitor changes a price, launches a promotion, or ends a mechanic. Configurable by SKU, category, retailer, or discount threshold - delivered via email, Slack, or Teams.

View alert setup →

Where does promotions data go?

Structured data flows to Google Sheets, BigQuery, Snowflake, or your trade marketing platform via API. Set automated alerts when a competitor launches a promotion on a key SKU - react while the promotion is live, not after.

Google Sheets CSV API

FAQ

Frequently asked questions

Is Jsonify just a web scraping tool?
No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis.
How often is the data updated?
Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected.
What sources are covered for this use case?
Our monitoring solution aggregates real-time competitor pricing and promotions from leading retail websites, including Amazon, eBay, Currys, John Lewis, and AO. This comprehensive data collection cove...
Where does the extracted data go?
Our solution seamlessly integrates with API, Snowflake, and Email, allowing for efficient data management and sharing. With these integrations, you can easily incorporate competitor pricing data into ...
Can I customize which data fields are extracted?
Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters.

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