Retail
Track competitor product launches and messaging.


Gain actionable insights on competitor product launches and messaging — automated tracking without manual research hassle
What competitor product launch sources do we read?
We monitor competitor product launch messaging and key feature claims from leading sports and apparel brands, including Nike, Adidas, Puma, Under Armour, and Sports Direct. This comprehensive approach allows us to track vital information such as product categories, prices, stock status, and innovation narratives directly from these sources. With a total of 12 sources, our monitoring captures the essence of what competitors are promoting in the market.
100x faster
than manual data collection
What competitor product launch data does it find?
Our structured dataset includes critical columns such as Source, Product, Category, Price, Original Price, Stock Status, Key Claims, Innovation Narrative, Rating, Reviews, and Last Updated. This normalized dataset enables users to quickly analyze and compare essential aspects of competitor offerings, ensuring that no detail is overlooked in the competitive landscape.
90%
faster than manual audits.
Understanding the competitor product launch dataset
The dashboard features 12 insightful widgets designed to present data effectively. Key metrics like Total Product Launches Monitored and Total Key Features Identified provide a quick overview, while detailed analyses such as the Number of Launches Over Time and Feature Claims Breakdown by Competitor allow for deeper insights. Additional visualizations, including the Innovation Narrative Trends and Competitor Press Releases Summary, enhance the understanding of market dynamics.
20+
ANALYTICS AND REPORTING TOOLS INCLUDED
When do we get competitor product launch alerts?
We currently have one enabled alert rule that notifies users of significant changes in competitor product launches and messaging. This ensures that you stay informed about the latest developments without having to manually monitor multiple sources. Timely alerts help you react swiftly to new opportunities or shifts in the competitive landscape.
95%
REDUCED MANUAL CHECKS
Where does competitor product launch data go?
Our product seamlessly integrates with various platforms, including API, Snowflake, and Google Sheets, allowing for easy data export and collaboration. With these integrations, users can leverage the structured data in their existing workflows, enhancing productivity and decision-making. This flexibility ensures that your team can utilize the insights effectively across different tools.
100+
SERVICES TO CONNECT
INITIAL DEPLOYMENT
Limited-scope pilot
You can get started with free test data instantly!
Exact pilot scope and pricing depends on the geographic ranges and data breadth.
Most teams land around €3,000/month for these scoped deployments.
FAQ
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