Retail
Track competitor promotions and shelf data.
Gain actionable insights on competitor promotions and shelf strategies — effortlessly automated for superior market intelligence.
What competitor promotional sources do we read?
We monitor competitor in-store promotional activities and shelf placements using data from leading sources such as Nielsen, IRI Worldwide, and Euromonitor. These platforms provide insights into promotional strategies across major global retail chains, focusing on metrics like Promo Type, Shelf Placement, and Stock Status. By analyzing data from retailer websites and marketing intelligence platforms, we ensure a comprehensive view of market dynamics.
100x faster
than manual data collection
What competitor promotional data does it find?
Our structured dataset includes essential columns such as Product, Price, Original Price, and Last Updated, allowing for detailed tracking of competitor activities. Each entry provides critical insights into promotional efforts, including the type of promotion and its specific shelf placement within stores. This normalized dataset enables seamless analysis and comparison across various retail environments.
90%
faster than manual audits.
Understanding the competitor promotional analysis
The dashboard features 12 insightful widgets designed to visualize competitor promotional data effectively. For instance, the 'Total Competitor Promotions Tracked' metric gives a quick overview, while the 'In-Store Promotion Distribution by Retailer' pie chart breaks down promotional activities by retailer. Additionally, the 'Trends in Shelf Placement Over Time' line chart helps identify shifts in shelf strategies, providing actionable insights for your marketing efforts.
20+
ANALYTICS AND REPORTING TOOLS INCLUDED
When do we get competitor promotional alerts?
Stay informed with our single enabled alert rule that notifies you of significant changes in competitor promotional activities. This ensures that you never miss crucial updates regarding shelf placements or point-of-sale material deployments. Timely alerts empower your team to respond quickly to market shifts and adjust strategies accordingly.
95%
REDUCED MANUAL CHECKS
Where does competitor promotional data go?
Our solution seamlessly integrates with major platforms like API, Snowflake, and Salesforce, enabling you to leverage competitor data within your existing workflows. With 12 integrations available, you can easily share insights across your organization and enhance decision-making processes. Email notifications further ensure that key stakeholders are kept in the loop with the latest promotional insights.
100+
SERVICES TO CONNECT
INITIAL DEPLOYMENT
Limited-scope pilot
You can get started with free test data instantly!
Exact pilot scope and pricing depends on the geographic ranges and data breadth.
Most teams land around €3,000/month for these scoped deployments.
FAQ
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