NEW: Jsonify Radar is transforming competitive intelligence at Bacardi!

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NEW: Jsonify Radar is transforming competitive intelligence at Bacardi!
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Track emerging DIY trends and innovations.

Gain insights on DIY trends, materials, and competitor offerings — effortlessly automated for strategic advantage

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SOURCES

What DIY sources do we read?

We monitor a diverse range of sources to stay ahead of emerging DIY product trends, material innovations, and competitor service offerings. Our data comes from reputable sites such as homeimprovement.com, diy.com, instructables.com, homedepot.com, and lowes.com, ensuring comprehensive coverage of the DIY landscape. These platforms provide insights into product availability, pricing, and customer feedback, allowing for a well-rounded view of the market.

100x faster

than manual data collection

DATASET

What DIY data does it find?

Our structured dataset includes essential columns such as Product, Price, Original Price, Stock Status, Rating, Reviews, and Last Updated. This normalized dataset allows for efficient analysis and tracking of DIY trends and material innovations, giving you the information you need to make informed decisions in the competitive DIY market.

90%

faster than manual audits.

ANALYTICS

Understanding the DIY analysis dataset

Utilizing a variety of dashboard widgets, we present data in an easily digestible format. Key visualizations include the Total Emerging DIY Trends Identified metric, Trends in DIY Product Innovations Over Time line chart, and the Top 5 DIY Materials Innovations bar chart. These tools enable you to quickly grasp the evolving landscape of DIY products and competitor offerings.

20+

ANALYTICS AND REPORTING TOOLS INCLUDED

NOTIFICATIONS

When do we get DIY alerts?

Stay informed with our enabled alert rules, which notify you of significant changes in the DIY market. You can receive updates based on the latest innovations and competitor service offerings, ensuring you never miss a critical development. Our single alert rule is designed to keep you on top of the most relevant trends.

95%

REDUCED MANUAL CHECKS

INTEGRATIONS

Where does DIY data go?

Our product seamlessly integrates with popular platforms such as API, Google Sheets, and Power BI, allowing for easy data export and further analysis. With these integrations, you can visualize and manipulate your DIY data in a way that best suits your business needs. This flexibility enhances your ability to leverage insights for strategic advantage.

100+

SERVICES TO CONNECT

INITIAL DEPLOYMENT

Limited-scope pilot

Try it now

You can get started with free test data instantly!

Exact pilot scope and pricing depends on the geographic ranges and data breadth.

Most teams land around €3,000/month for these scoped deployments.

"Jsonify has saved us thousands of hours of manual data collection. The core AI data platform is powerful and versatile, automating nearly every process we need."

Cole Gottdank

Co-Founder, Helicone, YC W23

"Jsonify has saved us thousands of hours of manual data collection. The core AI data platform is powerful and versatile, automating nearly every process we need."

Cole Gottdank

Co-Founder, Helicone, YC W23

"Jsonify has saved us thousands of hours of manual data collection. The core AI data platform is powerful and versatile, automating nearly every process we need."

Cole Gottdank

Co-Founder, Helicone, YC W23

FAQ

Frequently asked questions

Everything you need to know about getting started with Jsonify.

You may also be interested in the specific legal FAQ, or more questions specifically about the Radar and Benchmark products.

Still got questions? Contact us and we'll be happy to help!

Everything you need to know about getting started with Jsonify.

You may also be interested in the specific legal FAQ, or more questions specifically about the Radar and Benchmark products.

Still got questions? Contact us and we'll be happy to help!

Everything you need to know about getting started with Jsonify.

You may also be interested in the specific legal FAQ, or more questions specifically about the Radar and Benchmark products.

Still got questions? Contact us and we'll be happy to help!

Is Jsonify just a web scraping tool?

No. Jsonify is a market intelligence platform that collects publicly available web data and then processes, normalizes, and analyzes it to produce structured insights. While Jsonify uses automated agents to access public webpages and documents, the core value of the platform lies in what happens after collection: extracting structured product and price data, matching it to real SKUs, tracking changes over time, and delivering analytics through dashboards, exports, and APIs. Jsonify does not simply retrieve raw webpages. It transforms publicly accessible information into actionable intelligence for business use, under customer-defined instructions and compliance controls.

What kind of data can Jsonify collect?

Jsonify collects publicly available product and market data from the web, such as product listings, prices, availability signals, menus, catalogs, and related commercial information. This includes data from retailers, ecommerce sites, marketplaces, venues, and other public sources relevant to market visibility and competitive analysis.

How does Jsonify turn raw web data into something usable?

After collecting data, Jsonify extracts structured information, normalizes inconsistent naming, and matches it to real products or SKUs. The platform then aggregates and analyzes this data over time, making it usable through dashboards, charts, exports, or APIs — rather than leaving you with raw pages or unstructured text.

What makes Jsonify different from basic scraping or monitoring tools?

Most tools either collect raw data or monitor individual pages. Jsonify goes further by operating at scale across many sources, handling messy real-world data, matching it to product catalogs, and delivering analytics that answer business questions like coverage, pricing, and competitive presence — not just “what changed on a page.”

What kinds of use cases does Jsonify support?

Jsonify is used for market visibility and competitive intelligence use cases such as tracking product presence, pricing, and availability across markets; monitoring launches and distribution gaps; benchmarking competitors; and understanding how products are represented across channels and geographies.

How do teams actually use the outputs?

Teams use Jsonify through interactive dashboards in Jsonify Studio, scheduled exports (CSV or Excel), or APIs that feed internal BI tools and workflows. This allows insights to be shared across trade marketing, sales, category management, ecommerce, and analytics teams.

How quickly can Jsonify be set up?

Jsonify does not rely on rigid templates or manual page configuration. Once target sources and products are defined, data collection and analysis can begin quickly, with initial results often available in days rather than months. Coverage and update frequency can then be expanded over time.

Is Jsonify just a web scraping tool?

What kind of data can Jsonify collect?

How does Jsonify turn raw web data into something usable?

What makes Jsonify different from basic scraping or monitoring tools?

What kinds of use cases does Jsonify support?

How do teams actually use the outputs?

How quickly can Jsonify be set up?

Is Jsonify just a web scraping tool?

What kind of data can Jsonify collect?

How does Jsonify turn raw web data into something usable?

What makes Jsonify different from basic scraping or monitoring tools?

What kinds of use cases does Jsonify support?

How do teams actually use the outputs?

How quickly can Jsonify be set up?

USECASES

Let’s turn the web into your structured advantage.

See how Jsonify turns public web and app data into structured, decision-ready insights.

Get started now

Let’s turn the web into your structured advantage.

See how Jsonify turns public web and app data into structured, decision-ready insights.

Get started now

Let’s turn the web into your structured advantage.

See how Jsonify turns public web and app data into structured, decision-ready insights.

Get started now

Track emerging DIY trends and innovations.

What DIY sources do we read?

What DIY data does it find?

Understanding the DIY analysis dataset

When do we get DIY alerts?

Where does DIY data go?

Limited-scope pilot

Frequently asked questions

Frequently asked questions

Frequently asked questions

Is Jsonify just a web scraping tool?

What kind of data can Jsonify collect?

How does Jsonify turn raw web data into something usable?

What makes Jsonify different from basic scraping or monitoring tools?

What kinds of use cases does Jsonify support?

How do teams actually use the outputs?

How quickly can Jsonify be set up?

Is Jsonify just a web scraping tool?

What kind of data can Jsonify collect?

How does Jsonify turn raw web data into something usable?

What makes Jsonify different from basic scraping or monitoring tools?

What kinds of use cases does Jsonify support?

How do teams actually use the outputs?

How quickly can Jsonify be set up?

Is Jsonify just a web scraping tool?

What kind of data can Jsonify collect?

How does Jsonify turn raw web data into something usable?

What makes Jsonify different from basic scraping or monitoring tools?

What kinds of use cases does Jsonify support?

How do teams actually use the outputs?

How quickly can Jsonify be set up?

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Let’s turn the web into your structured advantage.

Let’s turn the web into your structured advantage.

Let’s turn the web into your structured advantage.